Objective:  Focus on the development of affordable rental units for lower income groups, retirees and younger demographic groups.  

Action Plan

1. Liaise with different levels of government and developers to provide affordable rental units as defined by Canada Mortgage and Housing (CMHC), Metro Vancouver, and BC Housing (i.e. shelter costs at 30% or less of gross household income) in particular for low-income and moderate-income residents. *
2. Work with non-profit organizations, federal and provincial governments, Metro Vancouver, and the City of Surrey to assist in the development of housing and services for the unhoused.

* low income (under $30,000/year: 21.4% of the White Rock population); moderate income ($30,000-$60,000/year: 26.6% of White Rock population).

Objective: Engage with our residents and businesses and understand their needs.

Action Plan

1. Continue to provide meaningful opportunities for residents to be engaged with the Council and voice their opinions. 
2. Continue improving information to residents so they can meaningfully participate in decision-making and be encouraged to suggest new ideas.
3. Improve methods by which residents can communicate with the City Hall.

Objective: Provide maximum value to White Rock residents in a fiscally responsible manner.

Action Plan

1. Enhance budgeting methods so that funds are used wisely on demonstrated priorities. 
2. Provide opportunities for public feedback.
3. Provide residents with improved information on how their tax dollars are spent.
4. Aggressively secure funds from other levels of government.
5. Review the use of reserves and their relation to taxes and consider possible revisions.

Objective:  Assist businesses to service the community and to attract customers.

Action Plan

1. Attract new small to medium sized business to locate in White Rock and hire employees who live in White Rock.
2. Support businesses through measures such as the expansion of restaurant patio space on sidewalks and closed roadways, free or lower customer parking fees and advertising campaigns.
3. Bring back the successful events that took place before COVID and expand them to all business districts in White Rock.

Objective: Develop a vibrant environment to attract visitors and residents.

Action Plan

1. Develop a good social and business environment to help existing businesses reach their potential and attract new businesses to Marine Drive.
   2.    Encourage the redevelopment older buildings within the guidelines of the OCP.

Objective:  Provide friendly and efficient service.

Action Plan

1. Ensure residents feel welcome at our City Hall.
2. Aim to ensure that anyone calling City Hall during working hours will get a staff person and/or an appropriate response within a reasonable period of time.
3. Improve our “digital” city hall to provide residents and businesses convenient choices in accessing information and services.
4. Improve processes to reduce the time and costs of getting approvals and permits from the City.
5. Ensure that there are policies, practices and resources for our employees to be engaged and to do their jobs for residents and businesses.

Objective: Maintain our infrastructure and invest in our community to improve safety and increase the public’s enjoyment.

Action Plan

1. Use reserve funds to advance the upgrading of infrastructure such as sewers, water mains, roads and walkways.
2. Continue to monitor water quality, replace water mains and improve the quality of the water.
3. Network with the Union of BC Municipalities (UBCM), other municipalities, Metro Vancouver and Translink to lobby the Provincial government to allow for broadened use of Community Amenity Contributions (CACs).

Objective:  Maintain and expand our parks and walking paths for greater public use.

Action Plan

1. Keep our parks and walking paths well maintained.
2. Expand the development of walking paths and connectivity of neighborhoods.
3. Restore Coldicutt Ravine, Anderson Creek Trail and Duprez Ravine for public use (in the planning stages).

Objective: Maintain White Rock as an environmentally progressive community with clean water, air and land and ensure it contributes to broader environmental goals of the region and province.

Action Plan

1. Develop and implement plans and policies to help meet regional and national carbon emissions targets to address the climate crisis.
2. Change City policies to support our environmental objectives, such as purchasing electric vehicles and using renewable energy sources, encouraging new developments to use less carbon intensive building materials and more renewable energy, and eliminating single-use plastic.
3. Adopt new policies and bylaws to promote tree preservation and greenspaces around new developments.
4.  Commit to the cleanup of Semiahmoo Bay in cooperation with the Semiahmoo First Nation.
5. Communicate with our community the importance of addressing environmental issues and ways in which everyone can help achieve a “greener” environment.

Objective:  Create safe streets, an environmentally beneficial use of our roadways, and mobility options for people of all ages and abilities.

Action Plan

1. Make the city more walkable and cyclable through the continued development of a network of walkways, bike paths/lanes, and bike locking spaces, including the completion  the establishment of a walking/bike path/lane across the city.
2. Continue to provide sufficient free parking spots for shopping in the town centre and lower town centre.
3. Review speed limits on city streets and implement best practices in speed calming zones to ensure safety for all road users and pedestrians.
4. Expand the number of places to recharge electric vehicles (EV stations) in multi-residential buildings, businesses and City facilities.
5. Provide attractive, safe, comfortable and convenient mobility choices for people of all ages and abilities.
6. Aim to ensure the enforcement of bylaws controlling vehicle noise.

Objective:  Continue to enrich our community and attract visitors to White Rock.

Action Plan

1. Create an arts corridor to connect uptown with the waterfront.
2. Create an Arts Endowment Fund to help fund local artist groups in the city.
3. Work with artists, musicians, businesses, and residents to create new arts, music and cultural programs and facilities to expand opportunities for artists and musicians of all ages.

Objective: Improve the safety and lower the environmental impact of the rail line. 

Action Plan

1. Lobby the provincial and federal governments to eliminate the transportation of coal and dangerous chemicals through White Rock and to relocate the rail line to a less environmentally sensitive area.
2. Collaborate with the cities of Surrey and Delta, local MPs and MLAs, BNSF and the SFN on rail line issues and report on these communications to the public.